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Another example we have actually seen lately is with an oral practice that focuses on "zirconia dental implants".  Find More Details On This Page  was constantly in the # 1 regional map search results page for this keyword expression. Nevertheless, about 6 weeks ago they entirely disappeared and have been replaced by what they say is a "random list of oral practices.

As such, niche company categories like "truck accident attorney" and "zirconia dental implants" are being upended by their top level classification equivalents such as "individual injury attorneys" and "dental practitioners" or "oral implants periodontist", all of which are main categories in Google My Company. Likewise, I believe it's indicating an untapped optimization technique for GMB which is the service menus.

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So for instance, an individual injury law office and now develop out subcategories optimized for "truck accident legal representative" and "automobile accident attorney". And the "dental expert" or "oral implants periodontist" can now build out subcategories optimized for "zirconia oral implants". I talk more about this on our newest episode of the SEO Tricks podcast which you can sign up for here.

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Brand capital will help your company get discovered more regularly in Google regional search because you'll accomplish greater rankings for a broader variety of search expressions. Brand name capital in your local market drives your area authority, and place authority identifies your level of productivity from search. Productivity metrics, the way we define them, are as follows: phone calls instructions requests contact type submissions (via your website) Q&A demands from your GMB noting Reviews through Google, Facebook, Yelp, etc So the more brand capital you have, the greater your level of place authority.